LEGO® Turnaround Strategy: Why Alignment Precedes Acceleration
John Dobharchú
March 8, 2026
When LEGO nearly collapsed in the early 2000s, the company didn’t save itself by moving faster or launching flashier products. It rebuilt its foundation first. In this article, I unpack the LEGO turnaround strategy through the lens of business as a living system—and show you why alignment, not acceleration, becomes the real engine of sustainable growth.